Burberry Says Riccardo Tisci Is Creating Buzz to Drive Turnaround

Riccardo Tisci's Burberry . Debut | Source: InDigital

LONDON, United Kingdom - Burberry said it had seen a"exceptional response" to the imaginative vision of its brand new designer Riccardo Tisci later it reported a small dip in first-half revenue and operating profit as it functions to turnaround the brand.

Tisci's highly anticipated debut for the British label received a favorable reception from critics and buyers alike, including from the newest wholesale partners, as it was revealed in September.

"The first response from influencers, press, buyers and clients to our new creative vision and Riccardo's debut collection'Kingdom' has been outstanding," chief executive Marco Gobbetti said on Thursday.

But he explained his multi-year turnaround was only in the first stage and translating the buzz around the new would take some time.

Burberry reported revenue of £1.22 billion ($1.60 billion), down 3% but ahead of analyst forecasts, and adjusted operating profit of £178 million, down 4%.

It said its outlook for the full-year, for example £100 million of cost savings, was unchanged.

By Paul Sandle; editor: Sarah Young. 

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